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Architecture & Interiors/Neo-Retro/Redesign

Auraa

A portfolio that projects scale and precision before the first meeting.

Auraa — Auraa website hero design (Architecture & Interiors)

The challenge

An aging redesign for Auraa buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.

The design solution

Layout

A playful grid with rounded cards, badges and sticker-like tags.

Typography

A rounded display with a friendly, even body.

Colour

Cream and red with vintage pastel accents.

Motion

Bouncy easing and sticker-pop hovers.

Features built

  • Responsive design
  • Motion design
  • Design system
  • E-commerce
  • Accessibility (WCAG AA)
  • Performance optimisation

Verified results

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Client quote

“Clear, fast and unmistakably ours. Enquiries got sharper and faster from week one.”

Aisha Al Suwaidi · Managing Director, Auraa