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Culture & Arts/Art Deco/New build
Casaara
A cultural institution site that tripled membership sign-ups.
casaara.ae
The challenge
An aging website for Casaara buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
Symmetrical, framed compositions with ruled lines and geometric motifs.
Typography
A high-contrast display with refined bracket serifs and wide spacing.
Colour
Warm golds over ink with red accents on key moments.
Motion
Elegant fades and measured, jazzed transitions.
Features built
- Responsive design
- Scroll storytelling
- Design system
- Booking system
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Our trial signups doubled. The team treats the site like a product now.”
