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Music & Entertainment/Organic & Tactile/New build
Lume
A release-first artist site that grew streaming and merch sales.
lume.ae
The challenge
An aging website for Lume buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
Soft, asymmetric shapes and rounded containers over warm surfaces.
Typography
A humanist display with gentle curves and relaxed leading.
Colour
Warm neutrals with red introduced as an earthy accent.
Motion
Soft, organic easing and floating elements.
Features built
- Responsive design
- Motion design
- CMS integration
- Multilingual (EN / AR)
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“We look like the premium brand we always charged for.”
