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Beauty & Cosmetics/Editororial Minimal/Redesign
Novayx
A booking and retail hybrid that moved salon traffic online.
novayx.ae
The challenge
An aging redesign for Novayx buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A generous, type-led grid with long-form whitespace and a single column of attention.
Typography
A confident display weight paired with a quiet body, tightened tracking on headlines.
Colour
A near-monochrome surface with one restrained red used only for action and accent.
Motion
Slow fades and clip-path reveals that let the work breathe between sections.
Features built
- Responsive design
- Motion design
- Design system
- E-commerce
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“A rare team that thinks in conversion, not just pixels.”
