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Maritime & Yachting/Dark Luxe/Redesign
Orte
A charter site that quoted and booked yacht charters online.
orte.ae
The challenge
An aging redesign for Orte buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A cinematic dark canvas with negative space and a single focal product per fold.
Typography
A refined display with delicate weight contrast and tight tracking.
Colour
Near-black surfaces with red glow and warm highlights.
Motion
Vignette transitions and slow, luxurious image reveals.
Features built
- Responsive design
- Motion design
- Design system
- E-commerce
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“A rare team that thinks in conversion, not just pixels.”
