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Education/Corporate Refined/New build
Otraé
An enrollment site that clarified programmes and grew applications.
otra.ae
The challenge
An aging website for Otraé buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A clean, trustworthy grid with clear zones for proof and product.
Typography
A neutral display with a highly legible body.
Colour
A restrained professional palette with red CTAs.
Motion
Subtle fades and measured hover lifts.
Features built
- Responsive design
- Motion design
- Design system
- Multilingual (EN / AR)
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“We look like the premium brand we always charged for.”
