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Automotive/Monochrome/Redesign

Belora Group

A configurator-style showcase that drove qualified showroom visits.

Belora Group — Belora Group website hero design (Automotive)

The challenge

An aging redesign for Belora Group buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.

The design solution

Layout

A strict value study in black, white and grey with red as the sole signal.

Typography

A single family used across weights to carry the whole hierarchy.

Colour

Grayscale with red reserved for interaction only.

Motion

High-contrast wipes and crisp reveals.

Features built

  • Responsive design
  • Scroll storytelling
  • Design system
  • Membership portal
  • Accessibility (WCAG AA)
  • Performance optimisation

Verified results

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Client quote

“They translated a complicated offer into something a visitor understands in seconds.”

Helena Vidal · VP Marketing, Belora Group