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Fashion & Apparel/Monochrome/New build
Helora
A storefront that made a heritage label feel modern, editorial and shoppable.
helora.ae
The challenge
An aging website for Helora buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A strict value study in black, white and grey with red as the sole signal.
Typography
A single family used across weights to carry the whole hierarchy.
Colour
Grayscale with red reserved for interaction only.
Motion
High-contrast wipes and crisp reveals.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“The redesign paid for itself before the quarter closed.”
