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Financial Services/Glass & Glow/Redesign
Kasaia
A trust-first site that doubled qualified leads for a lending product.
kasaia.ae
The challenge
An aging redesign for Kasaia buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
Frosted panels floating over blurred colour fields.
Typography
A modern geometric display with clear weights.
Colour
Translucent layers with red light bleeding through edges.
Motion
Blur-in reveals and glowing hover states.
Features built
- Responsive design
- Motion design
- Design system
- E-commerce
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“We look like the premium brand we always charged for.”
