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Fitness & Wellness/Retro-Futuristic/New build
Vela
A membership site that moved class bookings and renewals entirely online.
vela.ae
The challenge
An aging website for Vela buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A bold grid with chrome, scanlines and optimistic spacing.
Typography
A techno display paired with a clean neo-grotesque body.
Colour
Deep space tones with red and electric highlights.
Motion
Glitch and scan transitions with kinetic type.
Features built
- Responsive design
- Scroll storytelling
- Design system
- Booking system
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Search rankings climbed within weeks of launch — the speed work paid for itself.”
