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Fitness & Wellness/Cinematic/Redesign
Velaia
A membership site that moved class bookings and renewals entirely online.
velaia.ae
The challenge
An aging redesign for Velaia buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A full-bleed, scene-by-scene flow with imagery leading each fold.
Typography
A condensed display with a calm, readable body.
Colour
Dark, filmic tones with red for moments of impact.
Motion
Slow push-ins and crossfades with scroll-driven pacing.
Features built
- Responsive design
- Scroll storytelling
- Design system
- Booking system
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“They translated a complicated offer into something a visitor understands in seconds.”
