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Sports & Clubs/Retro-Futuristic/Redesign
Bele
A club site that moved memberships and fixtures fully digital.
bele.ae
The challenge
An aging redesign for Bele buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A bold grid with chrome, scanlines and optimistic spacing.
Typography
A techno display paired with a clean neo-grotesque body.
Colour
Deep space tones with red and electric highlights.
Motion
Glitch and scan transitions with kinetic type.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Booking system
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“They translated a complicated offer into something a visitor understands in seconds.”
