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Sports & Clubs/Cinematic/New build
Helère
A club site that moved memberships and fixtures fully digital.
hel-re.ae
The challenge
An aging website for Helère buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A full-bleed, scene-by-scene flow with imagery leading each fold.
Typography
A condensed display with a calm, readable body.
Colour
Dark, filmic tones with red for moments of impact.
Motion
Slow push-ins and crossfades with scroll-driven pacing.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Booking system
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Search rankings climbed within weeks of launch — the speed work paid for itself.”
