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Food & Beverage/Swiss Grid/Redesign
Belide
A D2C storefront that turned a roastery into a repeat subscription brand.
belide.ae
The challenge
An aging redesign for Belide buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A rigorous modular grid with strict baseline alignment and clear zones.
Typography
A neutral grotesque with precise hierarchy and consistent leading.
Colour
A restrained ink-and-paper palette with red as the only accent.
Motion
Grid-locked reveals that snap content into place.
Features built
- Responsive design
- Scroll storytelling
- Design system
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“They translated a complicated offer into something a visitor understands in seconds.”
