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Food & Beverage/Playful Bold/New build
Calaix
A D2C storefront that turned a roastery into a repeat subscription brand.
calaix.ae
The challenge
An aging website for Calaix buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
An energetic, offset grid with oversized shapes and colour blocks.
Typography
A chunky display with a sturdy, rounded body.
Colour
A saturated palette led by red over warm neutrals.
Motion
Springy reveals and wiggle micro-interactions.
Features built
- Responsive design
- Scroll storytelling
- Design system
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Every detail felt deliberate. Our site finally looks like the brand we always said we were.”
