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Travel & Tourism/Playful Bold/Redesign
Orayx
An itinerary-rich site that lifted direct bookings over agencies.
orayx.ae
The challenge
An aging redesign for Orayx buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
An energetic, offset grid with oversized shapes and colour blocks.
Typography
A chunky display with a sturdy, rounded body.
Colour
A saturated palette led by red over warm neutrals.
Motion
Springy reveals and wiggle micro-interactions.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“They translated a complicated offer into something a visitor understands in seconds.”
