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Fashion & Apparel/Brutalist/New build
Velaère
A storefront that made a heritage label feel modern, editorial and shoppable.
vela-re.ae
The challenge
An aging website for Velaère buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
An exposed grid with hard offsets, visible structure and deliberate tension.
Typography
Heavy, oversized display type set tight against the edge of the viewport.
Colour
High-contrast ink and paper with red reserved for wayfinding and state.
Motion
Snappy, mechanical transitions with no easing softness.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Our trial signups doubled. The team treats the site like a product now.”
