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Travel & Tourism/Swiss Grid/New build
Tovaia
An itinerary-rich site that lifted direct bookings over agencies.
tovaia.ae
The challenge
An aging website for Tovaia buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.
The design solution
Layout
A rigorous modular grid with strict baseline alignment and clear zones.
Typography
A neutral grotesque with precise hierarchy and consistent leading.
Colour
A restrained ink-and-paper palette with red as the only accent.
Motion
Grid-locked reveals that snap content into place.
Features built
- Responsive design
- Scroll storytelling
- CMS integration
- Membership portal
- Accessibility (WCAG AA)
- Performance optimisation
Verified results
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Client quote
“Our trial signups doubled. The team treats the site like a product now.”
