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Fashion & Apparel/Monochrome/New build

Rivae

A storefront that made a heritage label feel modern, editorial and shoppable.

Rivae — Rivae website hero design (Fashion & Apparel)

The challenge

An aging website for Rivae buried a strong offering under slow pages, unclear navigation and a brand story that never quite landed online. The priority was to make the work unmistakable in the first scroll and effortless to act on.

The design solution

Layout

A strict value study in black, white and grey with red as the sole signal.

Typography

A single family used across weights to carry the whole hierarchy.

Colour

Grayscale with red reserved for interaction only.

Motion

High-contrast wipes and crisp reveals.

Features built

  • Responsive design
  • Scroll storytelling
  • CMS integration
  • Membership portal
  • Accessibility (WCAG AA)
  • Performance optimisation

Verified results

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Client quote

“Every detail felt deliberate. Our site finally looks like the brand we always said we were.”

Daniel Pereira · Head of Digital, Rivae